Development Strategy Analysis For China Mobile In Mobile Internet Era

In the 21 century, belonging with the integration of mobile telecom,Internet and broadcasting technologies, in addition to fast development of smart phone, the mankind has indeed entered into an era of mobile Internet. Old industry value chain has been constantly broken down, while a new one doesn't emerge. A variety of entities in these industries located in different chains scramble for industry chain values throughout multiple ways, inducing shrunk space of value. Telecom operators are encountering mighty Internet enterprises and broadcasting corporations in this fierce competition, rather than pier operators.Enhanced consubstantial emulation in the traditional industry, with rising differential competition grabbing value, traditional telecom operators are confronted with tremendous competitive stress. How could China Mobile upgrade its own core capabilities and establish a multi-win value chain to expand value premium space and enforce the control ability for the value chain for a final seizing of competitive advantage in the future market?This article analyzes the strategic environment for China Mobile in details, utilizing PEST and Porter's Five Forces analysis methods, and drilling into the competitive sphere of the telecommunication industry. Furthermore, combining with the mobile Internet development experiences from overseas telecommunication providers, the author presents a development strategy for China mobile in this mobile Internet age with a series of concrete measures, to explore a road to rapidly and leadingly sustainable development, as future evolution's reference. On account of the relevancy to China Mobile's and even China's whole telecommunication industry's future direction, this research on China Mobile's development strategy in the mobile Internet era magnificently weights.