OTC Drugs Marketing Channel Research Of Our Country

This article writing goal is needs to solve the present stage our country medicine enterprise the insufficiency which exists in the OTC drugs marketing channel aspect, is for the purpose of through to the OTC drugs marketing channel research, and provides the beneficial model for our country medicine enterprise OTC drugs marketing channel improvement. This article divides into five parts, from the shallow to the deep, from macroscopic to microscopic gradually launches the analysis and finally puts forward the policy proposal and the countermeasure method. The first part of our country medicine industry and the enterprise present situation outline, mainly described the opportunity and the challenge which our country medicine industry and the enterprise faces, and briefly proposed should to measure. The second part of OTC drugs characteristic and the market present situation, after have limited the OTC drugs and the expense characteristic and so on the basic concept, has carried on the description to domestic and the international OTC drugs market present situation. The third part of OTC drugs marketing channel connotation and the characteristic, first the comparative analysis product marketing channel and the OTC drugs marketing channel similarities and differences, emphatically have then analyzed the OTC drugs marketing channel basic member and the basic pattern. The fourth part of OTC drugs marketing channel strategy analysis, in has analyzed our country at present in the OTC drugs marketing channel basic type foundation, proposed our country OTC drugs marketing channel strategy. The fifth part of OTC drugs marketing channel improvement, based on above chapter description and the analysis, proposed the OTC drugs marketing channel improves the goal and the principle, this article finally based in improves and consummates the OTC drugs marketing channel to propose the concrete countermeasure method and the suggestion.