Research On Theory And Measures Of Holiday Economy In China

Holiday economy means that a kind of economic phenomenon of mass consumption in the holidays with the development of economy and increasing of disposable personal income. In China, Holiday economy is a new concept along with the appearance of three "golden weeks" (Spring Festival, Labor Day, National Day) after Oct.1999. Holiday economy's main forms are tourism, shopping and entertainment and so on. Holiday tourism is the principle part of holiday economy. Holiday economy is generated by the environment of scant demand and economic distress. Holiday economy is resulted from many factors including policy, economic and the development of consumption opinion.Holiday economy has the great impact on the economy of our country, such as stimulating economic growth, adjusting industrial structure, improving the chances of employment, changing people's consumption opinion. However, a lot of problems are caused by holiday economy. Balance of consumption is upsetted, entironment is raped and so on. In addition, many limiting factors also exist. Infrastructure for tour is not perfect;most of people have a low income;consumption opinion is behind the times;the short views in some operators, all of these factors retard the development of holiday economy.This paper expatiates on the impact on China's economy caused by holiday economy based Free time Theory of Marx, Hierarchy of Needs Theory and the principle of Supply Curve of Labor. The opinion of holiday economy doing more harm than good on China's economy is contradicted forcefully in this paper. This paper analyzes the strength, weakness, opportunities, threats of development of holiday economy in China through the SWOT analysis. It needs the corporate effort of government, enterprises and consumers. Firstly, the policy aiming to increasing people's income and building social security should be made. And the regulation of vacation with salary should be applied in some developed region. Secondly, operators of enterprises should express their full range of potential for development capitalizing on the opportunity brought from holiday economy. Thirdly, consumers should change consumption opinions to improve life quality.