The Research Of Development Predicament And Countermeasures Of China Holiday Tourism And The Reform Of China Holiday System

The fact that our courtry's economy has a rapid development and people's income and consumption level has increased year by year since the policy of reform and opening up for 30 years laid the foudations of the mass tourism. With the improvement of living standards, resident's concept of consumption has changed from the material pursue to the high grade spiritual pursue. The social development in rencent years indicates that the tourism consumption has rooted in people's hearts.In the mid-1990s China's economy was in deflation and insufficient effective demand. Our country made a timely decision that extending the holiday relax time. The govement extend the time of Spring holiday,Labour Day and National Day from five days to seven days. The increase of relax time has supplied a good chance of relaxing,shopping and traveling for all the people. So the whole nation launched a holiday tourism fever.It is the holiday tourism that provides the rich mental enjoyment for all the people and greatle stimulates the civil's consume demands. The holiday tourism plays an signifiant and irreplaceable role in the development of national economic. It has demonstrated its tremendous development potential in spuring economic growth, stimulating the consume demand, upgrading the consume structure, driving the development of related industries and adjusting industrial structure ect. But at the same time the long-holiday and blowout status also makes the holiday development in a tight corner. Some trouble things have come out such as the obvious contradiction between supply and demand, overcrowding in the scenic area, traffic congestion, service shrinkage, too much environment overloading and increased security risks. The paper bases on the development of China's holiday tourism status and mainly analyses the difficulties of holiday tourism development to discuss and search some countermeasures of above troubles, for example, modulating the current vacation system, moderatly strengthening the infrastructure construction, enhancing the enterprise management and guiding the tourist to diverge in many ways etc.The reasons for the troubles of holiday tourism is various, such as the absence of law system or unsound and unreasonable system, the low-level economy, ineffective management of tourism enterprises and the tourists' unreasonable, improper consumption behaviors. Among them, the setting of vacation system plays a key role. So this paper takes the reform of vacation system as the second clue and more systematically exposits the evolution of China vacation. It also compares and appraises the "the whole nation year section and fete have a holiday method" in 1999 and in the end of 2007 and also points out some strongpoints and shortages. This article finally carries on a more scientific judgment on the development trends of China's vacation system reform.In a word, the holiday tourism is an inevitable product of current socio-economic form. It is reasonable to always hold a positive attitude on holiday tourism development and multidimensionally guide the sustained and healthy development of holiday tourism...