A Study On Northeastern Private Building & Decorating Enterprises' Competitiveness

Building & Decorating Industry with private enterprises as its leading force hasbecome a burgeoning and significant increasing spot in national economy. With thedeepening of the Northeastern development, more and more enterprises outsidewould rush into the Northeastern market and the survival and success of Northeasternprivate building & decorating enterprises in the exceedingly heated competition liesin their competitiveness.Consist of corporate institution arrangement, management models, corporate cultureand technology innovation, etc., internal factors mainly mean the extremeimperfectness of Northeastern private building & decorating enterprises in the fieldsof patterns and strategic management, the ignorance of corporate cultureestablishment and the weakness of technology innovation. On the basis of the aboveanalysis, a Jilin private building & decorating enterprise is taken as a case to makequalitative and quantitative appraisement of the competitiveness, and several methodsof enhancing the enterprise competitiveness are put forward in the paper. In the end,main models are induced to enhance the competitiveness of Northeastern privatebuilding& decorating enterprises through ways of perfecting enterprises' externallegal and market environment, amplifying the financing system to broaden financingchannels, establishing plural structures of property right, adopting institutionalmanagement, strengthening technology innovation and the establishment of corporateculture, etc.