A Study On The Development Strategy And Core Competence Of Zhong-Tie Construction Group Corporation Ltd.

China's construction industry has taken place great changes since China was set up, especiallysince it launched Reform and Opening-up project. A new construction system has taken shapegradually in that it contributes more and more to the national economy growth, industryreorganization and technique capacity. With China's entry into WTO, China's constructionenterprises have unveiled their weaknesses continuously in economic performance, capitaloperation, technical and management capability and core competencies, which make them unableto compete with international construction groups. Zhong-Tie Construction Group Corporation(Zhong-Tie) is a state-owned enterprise of its kind with glorious history. Now it is very necessaryto carry on the strategic research, establish the explicit development strategy and raise the corecompetencies of the group, for its existence and development in market competition.First, I analyze the external environment of Zhong-Tie, include of the trading backgrounds,marketable change, primary rival, put forward the external opportunity and risks that Zhong-Tiefaces. Second, I analyze the internal environment of Zhong-Tie, include its development and statusquo, lay the internal advantage and inferior position, by means of SWOT analysis, set down thestrategic target, desirability and project of Zhong-Tie, put forward the game to restructure andupgrade core competencies. Last, I analyze the core competencies factors of Zhong-Tie and putforward to reorganize the value chain of these main factors, integrates inside and outside resources,adjust the structure and raise the core competencies.