Guizhou Mobile Core Competencies In The Context Of .3 G

With the global economic integration, the availability, accessibility, services of different information provides an unprecedented challenge and opportunity for various integrated telecom enterprises and with the issuance of 3G licenses, the ultimate competition among all enterprises lies in the competition of core competencies. By Porter 5 Model and SWOT the author analyzed China Mobile (Guizhou Branch) with the findings on patterns of competition, modes and means of marketing in Guizhou communications market. This thesis aims at exploring how to continue to maintain rapid and healthy development of the China Mobile (Guizhou Branch) by creating core competencies in 3G Age and proposing China Mobile (Guizhou Branch) should pay great attention on developing core competencies—the competencies of network operation and business. Competencies of network operation lie in construction, maintenance, management, and support of network while competencies of business lie in such aspects as branding, new business, business support system and channels. China Mobile (Guizhou Branch) will be a pioneer and leader in the following competition by creating these two competencies.