Research On Tending To Margin Strategy

Summaring the successful management practice of High-speed Wire Rod Factory of Tang-shan Steel co., based on relevant management theories such as, Generic Competitive Strategy,Lean management,Refined management,etc, this thesis put forward the concept, the characteristics, the suitable condition and the implementation method of Tending to Margin Strategy.Tending to Margin Strategy takes getting the highest level of industry or strategy group as a strategic direction, through unceasing idea innovation, technical innovation, management innovation, breaks through the best or the theoretical margin standard of industry or strategy group, gets the accumulation development of resource&ability of enterprise. Tending to Margin Strategy has the features of taking strategy as guidance, paying attention to the strategy group, initiating the enterprise innovation, asking knowledge accumulation, promoting the core competence of corporation,and so on. Tending to Margin Strategy is suitable to the enterprise which industrial technology is in the relatively stable period, or which produce standard product.The implementation of Tending to Margin Strategy is a system combineing with ideas, method, content, means, cultural. It takes tending to margin as a Generic Competitive Strategy, carries out the benchmark management, sets up the dynamic margin standard, takes the entire value chain integrated and cordinating mutually, establishes the corresponding inspection&motivation mechanism, uses the advanced management method breaking through the original management margin, establishes the enterprise culture pursueing great, construct Learning Organization enhancing the core competence of corporation. The enterprise also should closely pays attention to the core technology change of industry as well as the consumer's characteristic change, prevents the risk of the implementation of Tending to Margin Strategy.