The Business Innovation Research About Alibaba Tianjin Branch Of Service For Small And Medium-sized Enterprises

The financial crisis derived from the subprime crisis brought the unprecedentedchallenge to small and medium-sized enterprises. The traditional way to doing businesslost its old dominancy. IN the post-Financial Crisis era, economic circumstances at homeand abroad changed which also put a test to the strain capacity of small andmedium-sized enterprises, especially the export-oriented small and medium-sizedenterprises. However the opportunities under the crisis brought fertile soil for the smalland medium-sized enterprises. As the development of modern information technologies,especially the development of internet, companies in increasing number start to useelectronic commerce to complete management and marketing which constructed a marketand business environment of electronic commerce and this is a fire-new and highlycompetitive internationalization market. electronic commerce is the secular trend ofexport-oriented small and medium-sized enterprises extending the international market.However because of some reasons small and medium-sized enterprises developingelectronic commerce by themselves has some limitations and problems, so that it is inneed of a electronic commerce service supplier. It is under such background that theALIBABA Tian Jin Branch set up and grown up, solve the difficulties of export-orientedsmall and medium-sized enterprises extending the international market. ALIBABA TianJin Branch provides a strong support for export-oriented small and medium-sizedenterprises to change their management mode successfully. ALIBABA Tian Jin Branchalways gropes for and practices service innovation.With the coming of service economy age, service innovation which pushes serviceindustry ahead rapidly is increasingly valued. Takes the development of ALIBABA andfoundation and growth of ALIBABA Tian Jin Branch as background, combined with thedevelopment of small and medium-sized enterprises in Tian Jin, this essay illustrates theneed to turn the management mode of small and medium-sized enterprises in Tian Jinunder financial crisis and survival crisis and the limitations and problems they faced. Andthen the essay give the growth process and the service innovation design by ALIBABATian Jin Branch. Based on service innovation theory, analyses of cases about serviceinnovation of ALIBABA Tian Jin Branch are cited and then the results are presented.