Study On Development Strategy Of Small And Medium-sized Service Firms

The era of the globalization is also the age of service economic development. Nearly all the countries in the world increasingly take various measures to prop up small and medium-sized firms'(SMS) development, and promote their advantages to do a large contribution to the country's economy. In our country, the development of the SMS can accelerate national economy, mitigate the employment pressure, and optimize industrial structure. It is essential to choose a development strategy for the small and medium-sized service firms concerning their characteristic, i.e., small scale,limited resources and unitary variety of products etc. Combing with the development trend of domestic and international economy, the thesis analyses the small and medium-sized service firms development strategies based on their own characteristics.In the first place, this thesis generalizes the research background, aims and implications, difficulties, as well as the further research. In the second place, it studies the small and medium-sized service firms'development strategies from three perspectives by the methods of comparative study:Firstly, it puts forward the core competitive development strategy through studying the differences and similarity of large service firms,the small and medium-sized manufacture firms and the SMS; secondly it puts forward cluster development strategy for the SMS to obtain continue competitive advantages through case study; last but not least, in order to obtain the competitive advantage and continuing capability of development, it poses Internationalization strategy for the SMS. Finally it concludes with some summaries and limitations of this research and with some suggestions of future research about it.