The Study On Oil Marketing Strategy Of The Northwest Petrochina Enterprise

Open the degree along with the oil market to speed increasingly, the oil market competition is gradually vigorous, competing diversified structure and form of the corpus to become gradually.The northwest oil market compete the corpus mainly has the northwest Petrochina enterprise, Sinopec, the place of oil refinery and society conduct the unit. With the wholesale oil market and the retail oil market to release, the multinational company also participate this competition medium. The rigorous situation that face the northwest oil market group of heroes, the northwest Petrochina enterprise how reply and improve the whole competition ability in northwest region and win the benefit ability, is the northwest Petrochina enterprise face of initial problem.This article makes use of the basic theories of the marketing management, the method that the usage quantitative analysis and qualitative analysises combine together, draw lessons from the marketing strategy of the foreign oil enterprise at the same time, analyze the development process of the domestic oil market,oil market characteristics and the marketing environment after, pressed customer to carry on to subdivide to the northwest oil market:the wholesale custome and the retail customer, and drew up the difference marketing strategy.