The Research For The Personal Business Marketing Tactics Of Branch Company Of Xi'an Of Newchinalife Insurance Co.,Ltd.

Summary Since the domestic insurance business of our country resumed since 1980, had got considerable development. As China joins WTO, China will open the insurance market in an all-round way in 2005, the market competition pattern of insurance of our country is changing deeply. NewChinaLife of Xi'an has already had a history of three years, has obtained certain achievement in personal business, but face the fierce life insurance market day by day of the competition , personal business marketing is facing the challenge of the market.This text regards personal business of branch company of Xi'an of NewChinaLife as the research object, through macroscopical environmental analysis, the market competitor analyses, the domestic and foreign environmental analysis of the company, find the subject matter that the company exists. And then propose solving the thinking and way of the problem , make a reservation to the strategic objective of the personal business according to the company, and the primary condition that personal business development need, use the marketing theory , insurance marketing characteristic, combine the analysis of the domestic and foreign environment of the company , has made the scheme of marketing in reserve, including goal marketing scheme, the market develops the scheme, product development scheme, thus make up the scheme in reserve , go on in the way...