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The Study Of Chain Operation Management Of Carl's Corporation

Posted on:2007-08-29Degree:MasterType:Thesis
Country:ChinaCandidate:L L PanFull Text:PDF
GTID:2179360182495221Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The chain operation was developed in the developed country first. A profound revolution was led to in the field of circulation for its occurrence. Carl's corporation is a large sales corporation about cars decorates and a pplied service with 15 years old history in XIAN. But it is now facing severe challenges because Of the more and more intense marketing competition. so Carl's Corporation selects the chain operation to establish its dominant position. However i t i s not very clear for that how to develop the chain operation.This text application management learns, the principle that marketing learn with theories, and the financial analysis develop the direction with the level of structure analysis (AHP) etc. method that strategy learn to the certain catena in Carl's business enterprise management, choice the catena operates the way and develops the catena operates a related strategy for must adopting proceeded in details of research. Inquiring into Carl's business enterprise walks the possibility that catena operate road with necessity, pass to Carl the history process of the business enterprise development with analysis that the realistic problem that face to establish Carl the business enterprise choice catena operate the concrete strategy of the mode, here foundation the top further inquiries into Carl's business enterprise walks the catena operates road a management for wanting adoptive buildup managing strategy, market occupying strategy, operating sale strategy.
Keywords/Search Tags:Chain operation, Strategy selection, Risk control
PDF Full Text Request
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