Research On Cold-chain Logistics And Risk Control Of Fresh Food E-commerce

According to statistics, the transaction scale of Chinese online shopping market has reached1.85trillion yuan in2013, of which B2C transactions amounted to650billion yuan, accountedfor35.1%. Data shows, the turnover of Chinese fresh B2C market, which is at its initial stage, isonly420million yuan in2010, far more less than the2012’s4.05billion yuan, and it reached5.7billion yuan in2013. However, in2012, the value of domestic agricultural and sideline products,which is into circulation category, after the electronic commerce circulation, has accounted foronly about1%. Therefore, the fresh area will be the next important ocean beach among eachdealer.So far, in China, the present agricultural e-commerce platform has exceeded30thousand, ofwhich agricultural products e-commerce platform has reached3thousand. However, the status ofagricultural business which operates at a loss is industry. Even if the big electric protectors, likeAli,360buy, Suning E-go and so on, are also suffering unspeakably at the beginning of studyingfor fresh fields. Among them, the biggest bottleneck is the cold chain logistics of the freshagricultural products. At present, the cold chain circulation rate of fresh agricultural product ofthe developed countries in Europe and America can reach100%, while only10%in China,mainly because of the backward development of China’s cold chain, shortages facilities andshortages technology and talent about cold chain and other factors. In view of the currentsituation of the backward cold chain logistics in our country, the state has issued a series ofpolicies to support it, but this is far from enough, it needs scholars to combine practicalsignificance of unremitting research to promote the cold chain industry’s development of China’sagricultural products.This paper analyzes on the basis of the fresh business’ current situation of cold chainlogistics, sums up the bottleneck of China’s fresh electric cold chain operation, providescompetitive and practical fresh electric cold chain distribution mode in the current cold chainmode of operation and discusses the related problems. In the final analysis, fresh businessoperation cannot work without fresh agricultural products cold chain. In this paper, constructs therisk control model of agricultural products cold chain logistics with reliability theories, emphasizes on the risk control factors of agricultural products cold chain, to nip in the bud. Thispaper is divided into five chapters to study the related issues.The first chapter introduces the background and significance of China’s fresh electric coldchain operation and risk control, expounds the present situation and the current main researchcontent and innovation points.The second chapter mainly around the development status of domestic and foreign freshbusiness, analyzes the cold chain bottlenecks of China fresh electric business development.The third chapter discusses the existing models of the domestic fresh electric cold chainoperation, puts forward the common distribution modes of fresh electric cold chain, and expandsthe analysis.The fourth chapter, the reliability theory is used to study agricultural products cold chainrisk control, sets up a parallel series of agricultural products cold chain logistics risk controlmodel, and puts forward the control in which risk factors should be in every link of agriculturalproducts cold chain logistics distribution, in order to make the system more reliable and not easyto break the chain.The fifth chapter, we summarize the whole thesis.