Research On E-commerce Mode Selection And Operation Strategy Of OCTMAMI

SMEs occupy an important position in the national economy, however, their survival is facing tremendous pressure. E-commerce has brought a rare opportunity for them, so they should rely on to get their own development of e-commerce. For e-commerce application, the application mode is an important issue facing enterprises to develop e-commerce. Many modes have been proposed to solve the problems in the enterprise application of electronic commerce, but these issues for businesses who do not have the choice of targeted e-commerce model and operability, because of the lack of a relative quantitative evaluation standard as well as a evaluation mode.Taking OCTMAMI as the research object, this paper looks at the status quo is a disconnect between the market demands and the enterprises’choice of e-commerce mode. First of all, this paper generalizes the domestic and abroad research achievements in the field of electric business, which provide effective guidance for the theoretical analysis of this paper. Secondly, this paper analyzes internal and external environment of the OCTMAMI enterprises from the macroscopic and microscopic aspects, which lays the important foundation of the mode choice and evaluation. Then the e-commerce model evaluation criteria and methods are analyzed, and the concrete for building e-commerce mode selection index system and evaluation method, and accordingly put forward e-commerce strategy and implementation strategy suitable for OCTMAMI. This paper argues that on OCTMAMI companies operating strategy should strengthen the network promotion, accurate control of e-commerce, logistics, balancing company invested to the flow of funds; implementation strategies in e-commerce model, e-business organizations should strengthen the construction and training, focusing on e-commerce technology and equipment investment companies, with emphasis on prevention of e-business risk analysis.