Researching On Developing Way Strategy By Merging For A Container Line Company

A Container Liner Company is a Chinese container shipping enterprise which ranks the top 10 of the world. In recent years, the company has taken the opportunity that the shipping market recovers and made large economic performance as well as rapid development through further reform, excellent management, strengthening information and enterprise's cultural construction. Thereby the company succeeded in being listed in Hong Kong Stock Market in 2005.Containerized transport has got swift development since middle period of the 20th century as an advanced modern transportation way. In the optimistic prospect of international economy and trade, especially the Chinese factor, the global shipping industry expands even more. In the meantime, the container liner market moves towards the oligopoly after fierce competition. The container liner enterprises grow with challenge and opportunity in the environment of the progressing information technology and global logistics, along with the required integrated management and scale economy in itself.In order to take the advantage and reduce risks better, A Container Liner Company must establish its targets and the approach to development clearly at first under the new circumstances of strength, weakness, opportunity and threats .The aim of this thesis is to analyze the internal and external environment of A Container Liner Company, together with its SWOT and objective appraisal on the basis of merging theory explaining how an enterprise to grow promptly. And then try to discover the most effective and most suitable strategy for A Container Liner Company's development, and also discuss the specific goals and principles its implementation.Above all, this author visits the A container liner company conducting a comprehensive survey to obtain the firsthand materials, on which he relies to analyze sufficiently the problems that the company faces in the new round of development and its merging way. The method the author uses herein is qualitative analysis together with subsidiary quantitative analysis. Besides he combinescomparative means with academic ways during his analysis. As a result, the author point out that the company should be able to achieve its new developing strategy by merging.In order to carry out a thorough analysis of the merging development strategy for A Container Liner Company, the author uses various ways and means, such as comparative statistical method illustrating with a large number of charts, the SWOT analysis, the TOWS deductive method, the inductive means, the internal organization theory, the external social industry's environmental analysis theory etc..Before the end of the thesis, the author puts forward some proposals for fulfilling the merging development strategy of the A Container Liner Company.