Developing Strategy And Analysis Of Present Situation In Chinese Economic Hotel

In western and Japanese and other developed countries economic hotel is a kind of hotel operation that develops comparison successfully pattern. In last few years, the number of the annual domestic travel of our country is around eight hundreds millions, but foreign tourists does not be still genuine to set foot in China. Along with the Olympic Game in 2008 years, and for 2010 years Shanghai World Fair Convene close to, China will become first travel destination. The travel people and commercial investigation to our country will increase. Foreign hotel investor and hotel management company also form common knowledge that developing high grade hotel already do not be the best option of investment hotel recently in China. The development of economic hotel is the new opportunity of hotel. International famous hotel throw its very mature economic hotel on world into China. Domestic investor also begins to found economic chain hotel. Along with the unceasing change of demand in market and the unceasing development of the economy of our country, economic hotel has become the hot field of hotel trade development. The competitive of hotel trade also change. Economy whether equate in cheap, simple? Is economic hotel vehicle horse big house, or low star level hotel? How to develop economic hotel of China and so on, have become urgent needs to study. We must discuss the theoretical substance and the objective law that develops its operation, and offer theory guidance for practice operation. That is important for the development of the economic hotel of our country and even the development of travel. Therefore we should study for the intension of economic hotel, analyses its present situation and characteristic, find out the road of development.This paper combines standard guide and the existing travel related legal regulations of our country, absorbs world economic type hotel management measure and the experience, points out that economic type hotel is that the form that offers a kind of its limited service in the accommodation facility, it does not equate in social hotel as well as the star hotel of 1 or 2. Now the economic type hotel of our country isneed larger than supply. From SWOT analysis, we can know that the economic hotel of our country is that opportunity larger than threat, shortcoming larger than superiority, and we can adopt torsion-type strategy. According to the shortcoming, economic hotel of our country is put forward about the countermeasure in the aspect of hardware control and software management; In China, the developing strategy of economic hotel are joint development and personalize. And because of the impact of international mature economic trademark, Chinese economic hotels should perfect their own department brand. Satisfy the demand of the different market of passenger. It can be better to promote economic hotel development if the role that strengthens the development of profession association and plays association is going to supervise and coordinate from law for economic hotel. And in star level assessment, consider the characteristic of economic hotel, comment star for economic hotel, can normalize economic type hotel and make economic hotel get more accept to know.In the first part, through the statistical grade and the development historical of the economic hotel of our country and American hotel, analyses economic hotel category, classification and feature. Know economic hotel action the accommodation facility that offers limited service. It's for the people of limited budget, such as commercial trader and visitor. The economic hotel of our country develops classification, city commercial economic hotel, motel, apartment hotel and long type hotel, village hotel or resort district hotel, youth hotel and family hotel etc. Economic hotel also embodies its higher benefit in the aspects such as cost, investment recovery and profit margin.In the second, in the demand market of the economic hotels of our country analysis, compare the present situation of international economic type hotel, role and position analyses the domestic present situation of economic type hotel development and develop opportunity. In the socio economy field of our country the unceasing thorough of reforming and opening up to the outside world, have driven the change of social structure, reason is consumer with the plenty of demands of developing promotion for economic type hotel of middle class, through demand, analyses to know the urgent and the important meaning of economic hotel development, throughproviding analysis know economic type hotel develop space huge. That shows, the Chinese economic hotel market potential of passenger source is great, investment advantage is obvious, prospect is valued.In the 3d part, Chinese economic hotel analysis, in which utilize Porter model and SWOT analysis, find out the challenge, advantage, weakness and superiority that is faced with. Chinese economic hotel opportunity is larger than threat, weakness is higher than advantage, economic type hotel can use fully with torsion-type strategy. The opportunity that environment brings, try to clear away inferior position.In partial of 4th, economic hotel of China develops the major problem that countermeasure is faced with according to above analysis for economic type hotel, put forward countermeasure and analysis: Market positions, scientific management, people allocate, hardware is designed, market operation, network management. In China, the developing strategy of economic type trademark is joint development (the straight operation, hotel chain and strategic alliance etc) and personalize to win, point out that economic hotel group melts with scale to win, in the development of our country should in with the pattern foundation of straight operation on develop league. And in our country, because of the impact that gets international mature economic trademark, economic hotel should perfect their own department continuously trademark, develop more brand strategy, in hotel, group forms different class, satisfies the demand of the different market of passenger. It can be better to promote economic type hotel development if the role that strengthens the development of profession association and plays association is going to supervise and coordinate from law for economic type hotel. And in star level assessment, consider the characteristic of economic type hotel, comment star for economic type hotel, can normalize economic type hotel with make economic type hotel get more broad the masses accept to know, in writing have mentioned the assessment star level for economic type hotel in can for the 3d star level hotels in partition, satisfy in the demand of high grade customer. Final, analysis economic type hotel develop strategy with " Home Inn "...