The Research Of Economy Chain Hotel Development Strategy

With the rapid development of economic chain hotel, the economic chain hotel is mo re and more competitive. How to make the development strategy of economic chain hotel becomes a hot issue in the theoretical circles and practice department. Super 8 Hotel was born in 1974 in the United States, the world's leading economic chain hotel now. The com pany landed in China in 2004 by franchise mode. The paper takes Super 8 Hotel as an exa mple to discuss the development strategy of economy hotel chain, and provide reference f or formulating development strategies of economy chain hotel.On the basis of reviewing the literature review, this paper introduces the strategic ma nagement theory and franchise chain management mode and discusses the advantages and disadvantages, opportunities and threats of the franchise chain management.Then the pa per uses the Porter's five-forces model of competition to analyse the competitive charac teristics of China's economy hotels,elaborating Super 8 Hotel's strengths, weaknesses und er Super 8 Hotel China's actual situation. Finally, it puts forward the suggestions to optimi ze the performance and strategic management of Super 8 Hotel in China.