Research On Mitsubishi Press Marketing Strategy

Chinese printing machine market has already become the focal point that advanced printing machine manufacturers of the world have opened up, the competition is unusually fierce. Heidelberg, Man Loland, and other advanced printing machine manufacturers are all with outstanding product quality, advanced science and technology, perfect customer's service system, has occupied the considerable share of the Chinese printing machine market. In the face of such keen competition, Mitsubishi Heavy Industries Ltd can't only rely on the technological advantage to open up the Chinese market, how to have market share now, and it is an important subject for research in the future of Mitsubishi Heavy Industries Ltd to continue expanding the Chinese market deeply. This thesis is explaining the marketing, combine the marketing theory, on the foundation of customer's relation theory, use customer's relation management theory to the Chinese printing machine goal market at first, the customer subdivided and to different goal market, different customers have carried on different marketing tactics, different pricing ways have carried on research, thus overcome the marketing theory of combining and ignored the market difference, meet the limited drawback of the market. To the printing enterprise after the Chinese and Western clan of China, this text has proposed that the marketing of the products is in order to complement, technical support, products image is it for marketing tactics of main fact, help Mitsubishi print machinery take the lead in deepening Midwest print the market to set up, make customer's loyalty. Then , have used and combined the marketing theory and proposed combining the corporate culture of Mitsubishi Heavy Industries Ltd , the organization combines, propagate the thought combined, thus reach and distribute marketing resources of Mitsubishi rationally most, increase the competitiveness of Mitsubishi market effectively. In culture is combined , point out Mitsubishi's network marketing , the deficiency of the network service, advise Mitsubishi Heavy Industries Ltd to offer the all-weather products and service information to customer for 7~*24 hours, offer overall and swift information to serve , popularize and deepen to the corporate image of new intension further, cooperate with the propaganda of the brand-new image and brand strategy.