Industry Evolvement And Enterprise Industry Forethought Strategy

In order to strive to survive and develop in the complex and changeful market surroundings, Enterprise must make general plan for future, then make and carry out enterprise development strategy according to the fact. Recently, in our country many enterprise business performance is sometimes high, sometimes low, Even some enterprises exit transitorily. Why this happen? We found that even if they attach importance to the enterprise strategy, but they does not have clear understanding for how to manage future. For the enterprise in a bad way, their problem generally does not come up into being nowadays.The core of enterprise strategy management is managing future. Managing future is competing for business share, not for market share. This competition is enlarging future business opportunity to the maximum. Therefore, in order to win the future competition, enterprise must have a new development strategy view—industry forethought strategy. Using industry forethought strategy the enterprise make general plan for the future. This is what we are going to discuss and research.Drawing lessons from findings at home and abroad in many fields and utilizing some scientific theory such as economics, industry economics, management, enterprise strategy management and so on, this thesis does not only study the definition, analysis model, necessity and effect factor of industry forethought strategy but also discuss the enterprise how to make industry forethought strategy under the industry developing circumstances.First of all, this dissertation expounds the significance of strategy management and analyses the main thought and shortage of traditional strategy management. Then analyses enterprises competition phase, Basing on this, bring forward the definition and analysis model of industry forethought strategy, Dissertates the necessity of industry forethought strategy and influence on enterprises operation, Describe the effect factor of industry forethought strategy, discuss the enterprise how to establish the vision of industry forethought strategy.Secondly, discuss the enterprise how to catch industry prescience and carry out industry forethought strategy under the industry developing circumstances. Industry development can be divided into single industry evolvement and industry structure evolvement. Therefore, this dissertation discuss industry lifecycle and enterprise industry forethought strategy, industry structure evolvement and enterprise industry forethought strategy, respectively.At last, discuss ChunLan company how to catch industry prescience under the industry developing circumstances. When the home electricity appliances industry is in the fastigium period, ChunLan company transfer the large fund earned from the home electricity appliances industry to other industry. Therefore, ChunLan company success in carrying out industry forethought strategy and avoid stagnating enterprise while the industry stagnated. ChunLan company is the first company which disengage price war from the home electricity appliances industry. For the outstanding industry forecast and preeminent performance, ChunLan company is catching far-ranging attention and called as "ChunLan phenomena", "ChunLan model", "ChunLan path", "ChunLan miracle".