The Research On The Growing Strategy Of The Hunan Jiuhui Modern Chinese Medicine Limited Company

The medicine has close relationship with human's life and health, which is focused on extensively and keeps steady growth. The medicine of our country has kept fast growth since reforming and opening-up, and has already become the important component of national economy. After that our country has already joined in the WTO, the medicine is facing the fierce international competition. In this case, it is particularly important to make the effective growth strategy.Firstly, this research focuses on the opportunities and challenges which Chinese medicine faces by analyzing the external environmental factors, such as national relevant medicine policy, technology, E-business, etc. The accession to the WTO has bought portunity for enterprises of Chinese medicine. We can find the advantage of the Chinese medicine by the analysis on current trade situation of Chinese medicine. But there are also some problems, for example, low capacity, repeated producing, weak research and development ability, bad management.Secondly, the research has analysed successful experience of Jiuhui Company. Through analysing inside factors of the company, such as the ability of producing and researching, as well as existing products, etc. We summarize the competition advantages of the company.On the foundation of the above analysis, the research has proposed the company growth strategies on the labour cost, technological innovation, value chain, corporate culture and corporate image, etc. It mainly analyses the unique advantage of Chinese medicine. In a word, this reseach proposes a growth strategy of regarding the development of medicine as the main method of company development.