Research On The Marketing Strategy Of S Pharmaceutical Company

With the development of economy and society,the pharmaceutical industry has developed rapidly,while drug manufacturing industry has maintained a steady growth.At the same time,drug manufacturing industry is faced with increasingly fierce market competition.If they want to survive in the future market,they must constantly improve their ability of competition.Drug manufacturing industry is an important industry,which is related to national economy and people's livelihood.Meanwhile it is also the key areas of strategic emerging industry.Due to the environment and rising costs of the drag production,enterprises are facing the mounting pressure of making profit.There are many difficulties and restricting factors of developing pharmaceutical industry.Therefore,how to play advantage,make up the disadvantage,avoid risk,to seek the sustainable development of pharmaceutical companies,make effective feasible marketing strategy is very important.With the development of market economy,the competition between enterprises has become increasingly fierce because of updating technology and rapid product cycles.If they want to survive and develop,enterprises engage in marketing management activities tightly depending on the market and based on the requirement of the market.So in the modern enterprise,the marketing plays an more and more important role.Only ready to marketing,enterprises can continuously develop in the fierce competition.Based on S pharmaceutical company as the research object,S pharmaceutical company's external environment and internal conditions are analyzed respectively,especially the internal marketing resource and structure of the pharmaceutical company.This article analyzes and comprehensively evaluates the company's existing strengths and weaknesses as well as the existing opportunities by SWOT tool to find existing problems of the company.On the basis of the theory of 4 p marketing strategy,the marketing strategy for the company is established from product,price,channel and promotion.Hopefully an effective marketing strategy can be provided to S pharmaceutical company through the research of this paper.