Purchasing And Supply Management Based On Franchising Chain

Franchise chain is an important form of chain business, which means the franchiser allows his trademark, brand name, shop name, commodities, patent and know-how, operation pattern, etc. to be used by the franchisee in the form of franchise business contract, one the condition that the frachisee does business in the unified business mode of the franchiser's and pays the franchiser for the relative cost as contracted. In the early 1980's franchise business appeared in China, which has developing rapidly in the recent one or two years. The advantages of franchise business are: intangible assets such as excellent service, brand, and business management, etc. are materialized into tangible assets for the franchiser, lots of fortune is created after many times'rescale of franchise rights; in terms of the franchisee, he possesses years'successful business experience, good brand image and strong support system of the franchise chain enterprise, he dramatically lowers down his R&D risk, thus the "win-win"situation for the positive development of both franchiser and franchisees is created. Based on the basis of combining the theory and reality, this thesis compares the difference between franchise chain and traditional business chain. It also explains the important parts of the purchasing management, and analyzes the purchasing management of Xinqilian Artware LTD. Firstly, this paper discusses the theory of franchise business mode and the characteristic of the purchasing and supply management based on franchise chain. Secondly, the article analyzes each function linking to modern purchasing and supply management, including the following content: the goal of purchasing and supply management; the strategy of purchasing and supply management; the method of chosen and appraising supplier; the process of purchasing and supply management; the achievement examination of purchasing and supply. Finally, this thesis analyzes the supply management process of Xinqilian Artware LTD, put forward the problem faced the method improved.