Research Of EBK Performance Management Model And Its Application In Real Estate Industry

With the continuous expansion of the enterprises organization and the increasing fierceness of the market competition, the practice of enterprises management is also developing, which brings enterprises management theories broad developing spaces as well as new challenges. The core for an enterprise to survive, develop and eventually gain competitive advantages is to build up effective performance management system. In our country, the management style of many enterprises is still on the empirical side, which embodies traditional personnel control toward employees of the enterprise.The paper discusses the study background and theory basis of performance management and strategy management. Firstly it analyzes the study status of performance management, including the popular instrument of performance management. Then it put forwards the EBK performance management model on the basis of analyzing the advantage and disadvantage of EVA, BSC and KPI.The paper also investigates into the details of EBK performance management about its meaning, design principle, the way of composing and so on. Followed there is an analysis on how to carry out in some specific industries, here it takes real estate industry as an example to set up the EBK model combined with the characteristics of real estate industry. In addition, it gives a further introduction about the design methods of the EBK based on the research of a real estate company.At the end of the paper, some advice is presented on the designment and the implementation of EBK performance management model and the future research tasks are put forward to.