The Research On Marketing Strategies Of Petrochina Chengde Marketing Company

As a strategic material of energy, oil product produces a great effect not only onthe economic development and the safety of countries, but on the people everyday life.China can be rightly regarded as one big producer and consumer of oil product. Afterthe entry of WTO, it can exert tremendous influences to the oil product market and saletrades of China.The present situation is very critical in the sales market, and sooner or later, it willlaunch a more acute competition along with the foreign transitional corporations ofpetroleum, which have abundant capital, flexible means of sales and advancedmanagement, entering the petroleum market of China. Therefore most transitionalcorporations of China have to stand a severe test. Facing this situation, our companiesshould choose feasible marketing strategies ahead to play a leading role in the marketin virtue of actual factors of themselves.Based on the actual fact of Petrochina Chengde Marketing Company and a largequantity of investigation and research, this paper puts forward some marketingstrategies, which will be applied to meet the challenges brought out by the competitivemarket.1. Petrochina Chengde Marketing Company should carry out overall servicesstrategy. In order to execute this strategy, the company should standardize service form,add service content, improve service environment and enhance service quality in thefirst place. On the other hand, it should develop humanistic necessary services andraise the capital profit.2. Petrochina Chengde Marketing Company should change its role from thewholesale of oil product to the operation of sales network, enlarge construction ofnetwork of gas stations, make the layout of gas stations better and increase the retailvolume per station so that it can realize scale administration and give full play to thepotentialities of the network of gas stations.3. Petrochina Chengde Marketing Company should construct competitive gasstation culture, and heighten social effect of the brand of "Petrolchina".4. Petrochina Chengde Marketing Company should practise terminal distribution sothat it can disperse oil product with minimize cost, at appropriate time, in suitable spotand in right volume.