PetroChina Gas Station Service Merchandising

As the U.S. gradually go out of the economic quagmire of the subprime mortgage crisis, the world economy is showing positive recovery trend, although there are still Greek debit crisis clouded. Overall, the world economic growth will continue, especially in China, it’s continued economic growth provide the opportunities for energy, especially the huge demand on oil resources.Currently, China has the full liberalization of the domestic refined oil to wholesale and retail markets, China National Petroleum Group should not only to compete with the domestic refined oil enterprises, but also to expand the play together with the multinational oil giants. China Petroleum was established in1998, despite years of tempering the market, with a certain degree of market competitiveness, but to compete with foreign energy giants, in terms of brand influence, the management level, market-oriented operation, still there are huge gap. This article I hope the marketing of the gas station, to find out how to retain customers through service marketing, change consumers’understanding of the corporate image to win the reputation of the enterprise, and to build the core competitiveness, realize leap-forward development of the company.The thesis on service marketing theory and research methods to analyze and use strategic analysis tools SWOT business strategy of the gas station the internal and external environment analysis of the strategic portfolio, and eventually established mainly to serve the marketing strategyFinally, with my own practices in management, I focus on specific implementation strategies and methods of service marketing strategy on research and investigation. And hope that through the study of services marketing issues, to enhance the core competitiveness of the oil filling stations, and also to provide new ideas for the operation and development of China’s gas station industry.