A Study On Gas Station Marketing Strategy Of Petro China JX Marketing Company

PetroChina JX Marketing Company entered Jiangxi petroleum-product market relatively late。The market has already be controlled by its competitors which by virtue of its market experience and government relations with strong monopolistic and exclusive。Because of storage capacity and the impact of the gas station network layout, PetroChina JX Marketing Company is in a disadvantageous position in the competition。In order to gradually gain advantage in the marketplace, the company must improve the overall quality of staff, enhance on-site service levels, enhance the functioning of market integration, and the ability to develop a unified marketing policy。Also it has to implement active and effective marketing strategy, Especially it should boost the exploration, research and practice of resource integration and integrated marketing strategy such as refueling card, oil and other resources。 Therefore, studying of PetroChina JX Marketing Company’s marketing strategy has important practical significance and long-term strategic significance。As a sales enterprise, products sales and efficiency are fundamental。The sustainable, healthy and stable development of an enterprise will be affected by its sales volume, sales ability and marketing effectiveness。This paper states background and significance of the topic, Combined with domestic and international research results and the company’s marketing and demand analysis, on how to do marketing enterprises gas station retail marketing, from product strategy, pricing strategy, channel strategy, promotion aspects of strategy, and integration into the operating policy for refueling card integration operation, put forward appropriate combination marketing strategy, and the implementation of related policies require safeguards were described in detail。Finally, it describes the detail of the guarantee measures of strategy implementation。At the same time it carries on the beneficial exploration and research on the gas stations retail marketing business and retail marketing strategy formulation of the company。...