Research On Developing Strategy Of Chinese Health Protection Drink Market

After the storm of SARS in 2003, people in China became to take care of itsown health. And the market of health protection drink in China became to prosper. Inthis paper, we have study the definition, the culture and its culture development ofhealth protection drink. Then, we have analyzed the market scale, the developmentof market, the concentration of this industry, the range of competence, the level ofmanufacture technology and the ability of research and develop, and the entrybulwark of health protection drink market. And we have study the actuality anddevelopments of this market. Then we have pointed out its problem as a conclusion.In this paper, we have analyzed the consumers cognize, and study the consumers'character, consumers' purchasing channel, the key aspects of consumers concern, theprice level which consumers can pay and the consumers demand structure of healthprotection drink market. After these, we have analyzed the advantage brandcorporation and its behavior. And we have study the policy and environment ofhealth protection drink industry.At last, we have put forward a developing strategy for the health protectiondrink market at present. The strategy can execute right now.