China National Heavy Duty Truck Southeast Asia Market Analysis And Development Strategy Research

Economic globalization and regional economic integration growing fast,the international automobile industry has become mainstreamed.China National Heavy Duty Truck,China's largest heavy-duty vehicle production base,is the cradle of China's heavy-duty vehicles,successfully developed China's first heavy truck,after half a century of development,gradually become the international commercial vehicle industry leader in China.With the implementation of China "the Belt and Road Initiative " strategy and the upgrading the China-ASEAN free trade zone,Southeast Asia has become the main battlefield where the commercial enterprises compete,because of its unique geographical advantages.China National Heavy Duty Truck cultivating the Southeast Asian market for many years,has made some achievements,but also face many opportunities and challenges.In this paper,analysis the CNHTC market in Southeast Asia the external macro and micro environment,its own situation,through the use of comprehensive analysis of SWOT,research and formulate CNHTC market in Southeast Asia development strategy.By selecting CNHTC into the details of the Southeast Asian market development strategy,implementation of measures and safeguards,proposed CNHTC should actively seize the strong demand,accelerate the upgrade itself turned,focuse on strategic positioning,take various measures,make the market become the growth pole and highlights sectionsthe in CNHTC market worldwide,achieve stabilize China's heavy truck market in Southeast Asia,long-term,sustained development.