Strategic Analysis On Customer Relationship Management For The Mobile Telephone Of GuangDong Telecom

The research of Customer Relationship Management has built up acomplete management theory system after more than twenty years ofdevelopment since it originated from the beginning of 80s of last century.As a new theory of management, CRM not only inherits the core idea ofrelationship management of marketing, but also emphasizes to keep andadvance the relations with existed customer, so as to satisfy customerin a long term, and finally to win customer's loyalty. CRM is a kindof theory that needs plentiful practices, however, the usage of CRM justcommence in China currently. After studying the marketing strategies forthe Mobile telephone of GuangDong Telecom. before and after it wasintroduced into market,this paper points out the succeedness and weaknessof CRM usage in marketing in the past years, looks ahead for the possibledifficulties in the future business and provides corresponding tacticsas well. The conclusion of this article is, the key to establish amarketing strategy that benefit in maintaining customer relation is tocontrol four vital steps of CRM. And, finally, it's believed that thecontent of this paper would contribute its value to our telecom enterprisein the coming practice.