Study On Chinese Music Industry Value Chain

Because of serious pirate problem, Chinese music industry develops quite slowly. Theprofit pattern is abnormal, and the complete industrial value chain is broken. Alongwith the rapid development of Internet and the GPRS technology, digital musicgradually substitutes for the traditional record to become the main form of musicproduct, and industries in relation to digital music also rapidly become the core ofmusic industry chain. Digital music will rewrite the traditional music industry valuechain, and the digital music industry value chain will become the future of musicindustry. Make sure of this point, Chinese music industry will have the opportunity toovercome the pirates problem and develop healthily. Therefore, it's very important forChinese music industry to analyze the evolvement process of music industry fromtraditional pattern to digital pattern.The systematic research on music industry has not yet been done within theeconomics field. Therefore, this theme firstly constructed the traditional musicindustry value chain based on the industrial chain theory and the value chain theory,and then analyzed the present development situations and questions of Chinese musicindustry with this mode. After the analysis we discovered that the most major problemof Chinese music industry was pirate. It's pirate problem that has made Chinese musicindustry value chain incomplete, and made Chinese music industry has only to choosethe abnormal profit pattern. In order to solve the pirate problem, the theme analyzedthe reason, harm and control of pirate problem in detail. Besides pirate problem, therapid developing digital music has also brought fierce impact on Chinese musicindustry from another angle. Digital music brought more serious pirate problem, but ithas created today's the most effective profit pattern of legal music: wireless music.Therefore, by analyzing the advantages and disadvantages brought by digital music tothe entire music industry, forecasting the evolution tendency of music industry, wecan believe that music industry will certainly evolve from traditional pattern to digitalpattern. Digital music represents the development direction of Chinese music industry,and which has provided a good opportunity for Chinese music industry to develophealthily. Based on the traditional music mode, the theme has constructed the digitalmusic industry value chain. According to the digital music industry value chain, thetheme discussed each kind of profit pattern of digital music in detail. At present,digital music can be divided into two types: the on-line music and the wireless music.Because of pirate problem, the on-line music developed comparatively slowly. Atpresent it will still be mainly used to training users, but the development prospects ofwhich is extremely promising. Because of strict copyright protection, the wirelessmusic has become the biggest profit source for the digital music industry, and it hascompletely changed the industry value chain of Chinese music industry.