The Research On The Service Marketing Of Network Security Enterprise

The article Mainly include the following contentseses: (1) Carry on research to thetactics of services marketing . In this part, uniqueness of services marketing of networksecurity industry introduced in detail first, and then introduced security products andmarketing characteristics. Carried out the following views: First, the differentiation isthe key to services marketing, do research on the differences between the marketsegments, marketing tactics and marketing channels. And combine Beijing TopsecSecurity Company to carry on the demonstration analysis. Second, the competitionadvantages origins from customer satisfaction. And take Juniper Company as thesuccessful example to carry on research, including, the organizational structurecustomer oriented, perfect customer service administrative system. (2) Do research onservice marketing innovations of Network Security Enterprise. Carry on the networksecurity service marketing innovation combining the characteristics of the marketingand actual circumstance of the Network Security Enterprise. (3) The article do researchon quality control of service marketing. Quality control is the key to satisfy users and toguarantee the service marketing implement result.Full text, analyze the development trend of network security services, and putforward countermeasure. Network security companies domestic can study the goodexperiences ,and according to the real circumstances of the company, make theservices marketing strategies to achieve the goal of the company.