The Growth Analysis Of China Game Industry

After twenty year's development, China Game Industry impacts on China'seconomy and society so much. The thesis studies China Game Industry through thestudy of industry economics and the research of mass materials. It tries to analysesindustry's growth experience, describes the status quo of the industry structure andmarket structure of China Game Industry, and deduces its future.The growth experience of game industry has the same characters as otherindustries. Comparing with global game industry growth, the thesis reviews the pastof China Game Industry, illustrates the character and position of China Game Industry,and categorizes the industry horizontally.After that, the thesis describes the industry structure and market structure viavalue chain and market concentrate rating, introduces the relationship between thegame industry and other industry related, and points out that the market structure inChina Game Industry is a pattern of mainstream enterprise.According to that, the thesis focuses on the effect of government, society,technology and piracy on China Game Industry, and worries about the status quo o fChina Game Industry. By the statistic method, the thesis tries to recover a real marketof China Game Industry market, and finally gives three pieces advice to China GameIndustryThe creative work of the thesis lies in its effort to understand the stage of ChinaGame Industry's growth, to induct the electronic game study from the field ofpsychology and education study to the field of media management and operationstudy with industry economics' help, and to enlarge the latter's research field fromtraditional media to new media.