Moral Quality Construction Of Chinese Entrepreneur

In a certain sense, inherent quality of an entrepreneur decides his external behavior. That is to say, cultivating entrepreneurs must enhance their quality and train their personality. There are prodigious realistic significances for building entrepreneurs' moral quality whether to upgrade their moral diathesis, or to quicken enterprise development, or to accelerate market grow and promote society go-ahead.If we'll build entrepreneur moral quality, it is the first step for us to definitude the meaning of entrepreneur moral quality. What is called entrepreneur moral quality, entrepreneurs wake up to their moral liability, obligation and their life value, meaning via their moral existence. Consequently, they choose their manner to be a human, they give birth to their moral quality, they enrich and perfect their innermost being, all these that incarnate the inherent differences of human and animal. The meaning of entrepreneur moral quality should have the common essence of moral character, at the same time, it has to include special personality characteristics of entrepreneur. So, entrepreneur moral quality has its difference content and function. For example, entrepreneur moral quality must be open and comprehensive, etc.Combining with Chinese actuality, entrepreneur moral quality should emphasize seven parts at least. These seven parts are independent personality, social responsibility, ceaseless innovation, sincere desire, equitable management, nicer communication and magnanimous character. In these parts, independent personality is the premise and guarantee of bringing up entrepreneur moral quality;social responsibility is the strong supporter of entrepreneur moral quality;ceaseless innovation, sincere desire, equitable managements nicer communication and magnanimous character are absolutely necessary for entrepreneur moral quality system. These seven parts take effect to each other, they make up of a whole system. The leader of enterprise must learn these contents by their hearts, or they will not be real entrepreneurs. But, most of entrepreneurs in our country are unmoral, their unceasing scandals make enterprise be confronted with crisis of credit, confusion of social economy order and corrupt of moral fashion. This phenomenon has many reasons: the shunt of economy system, the lag of law construct, the weakness ofenterprise education, the non-restrict of employee and entrepreneur himself cause.So, how to build entrepreneur moral quality? We can take measures from three sides: social, enterprise and entrepreneur. In the social side, we should strengthen the law setting, reinforce correlative mechanism and advocate guide of public voice. In the enterprise side, we can establish system of modern enterprise > intensify the build of enterprise culture and attach importance of training entrepreneurs. In the entrepreneur side, entrepreneurs must build up long-range ideal, enhance their moral culture, forge firm willpower and step up their moral sentiment.