On The Contemporary Chinese Entrepreneurs Moral Values ​​and Its Construction

The moral values of the entrepreneur are meanings for the entrepreneur's morals consciousness and practice activities to the society, enterprise and individual. The values guide people's activities as a kind of consciousness and the spirit of practice, the moral values of the entrepreneur guides the entrepreneur and enterprise to have the morals meaning with the behavior, it infiltrate into the behavior of enterprise business when entrepreneur establish the business strategy, proceed the decision and moderate enterprise inside and exterior relation etc. Therefore the moral values of the entrepreneur have got close contact with the development of the enterprise. The article analyzes the entrepreneur's moral values, puts forward the entrepreneur should handle two basic problems ,that is, the relation of personal benefits and community benefits, spirit value and material value, the values a entrepreneur should have, such as duty idea, trustworthiness idea, fair idea, innovation ideas etc. Then the article expatiate the function that moral values view to the development of the enterprise, analyze the contemporary problem the entrepreneur moral values exists and the roughly factors that restrict its construction, which include the outside internal aspects. Finally to puts forward some pieces of advice that how to develop the moral values of the entrepreneur, which is a complicated system engineering, needing the government, society, entrepreneur them- selves to work hard in many ways. This text puts forward to commence from alay of values system------the moral values, to lead developments of the entrepreneurtroops.