Factors Analysis On The Entrepreneur Charitable Activities Influence Under The Perspective Of Ideological And Political Education

The healthy development of Chinese philanthropy would certainly need increasing people to participate in the charitable activities. As a special group, entrepreneurs occupy more social wealth than the general public. And they are equiped with more capabilities to participate in Chinese philanthropy than those of the general public. Consequently entrepreneurs should take the lead in participating in charitable activities. Charitable activities of these entrepreneurs can affect the enterprises philanthropy, thereby affecting the development process of Chinese philanthropy. In contemporary society, as a part of the overall behavior of companies philanthropy plays make an important role in fostering the marketings, and corporate image of these enterprises, therefore and is a part of the integral enterprise behaviors of the pursuit interests. The main task of the entrepreneur is to make profits for shareholders and companies, and then maximize the profits. And their motivations and factors to be involve in charitable activities are distinct from the general public. Researches on their participations of charitable activities from the perspective ideology, politics and education could correct the motivations of entrepreneurs to participate in charitable activities, and guide more entrepreneurs to participate in charitable activities.My master thesis consists of five chapters, Chapter1is the introduction, which analyzes the background, the significance of the topic, the main content of the study, the research methods and the data sources, the problems intended to be solved and innovations; Chapter2is a literature review related to theories of entrepreneurs charitable activities, mainly discusses the basic concepts and the theories, the moral foundations of entrepreneurs philanthropy, the overall reviews of the relevant researches at home and abroad; in Chapter3the auther explains the status and developments of Chinese entrepreneurs charitable activities; Chapter4analyzes the investigation, and finds out the main factors influencing entrepreneurs’charitable activities; Chapter5puts forwards the corresponding countermeasures and solutions based on the analyses and researches of these questionnaires.