Study On The Entrepreneur's Ethies Of Personality

As the managers and operators of modern enterprises, entrepreneurs are the juridical persons of them as well as the decision—makers and directors of business management. Different from common operators, they are required to have a chain of particular qualities and abilities playing crucial roles in business development. As a result, their personality qualities and abilities are closely associated with the succers of the reform and development of enterprises. The research of constitution of excellent moral qualities in entrepreneur is the guarantee and necessary requirement to perfect modern enterprise system; is the need to improve social moral fashion; is the strong guarantee to construct business ethic and to perfect business culture; is the internal logic of modern business management. The investigation of moral personality quality of entrepreneur will devote much to the cultivation of business leaders with high qualities for china in theory.With the boom of socialistic marketing economy and the deepening and acceleration of business reform, a new estate entrepreneur estate is forming step by step and stands up quickly becoming an important renascent strength in the business development and social economic life. It is known that the development of modern enterprises need. The construction of business moral culture as the safeguard and impetus, while the emphasis of business moral culture construction lies in the constitution of entrepreneur's moral personality. It is evident that entrepreneur's moral personalities reflect their integral qualities directly in relation to the development of business and society, furthermore influencing the perfect of social marketing economy system. Therefore, discussing the construction of entrepreneur's moral personality is greatly significant in reality. The establishment of modern enterprise system and the development of social marketing economy require cultivate a generation of new entrepreneurs with grand moral personalities and outstanding managing abilities.Actually, due to the diversification of marketing economy types in different societies, as well as the influence of native culture upon entrepreneurs, the "personality" of entrepreneurs in different countries and districts have formed their own distinction. Contemporary Chinese entrepreneurs are not and should not be the "personification" of capitalism or the "personification" of money. In essence they should be the personification of the unification of nation -enterprise—staff interests, and the personification of the interests of national economy.Consequently, the morality of contemporary Chinese entrepreneurs should possess not only the required quality in the "personality of entrepreneur" times, but also the national temperament and traditional features of Chinese. Though the annotation of moral conceptions in multi—faceted perspectives, this article summaries the morality and personality of entrepreneurs characterized by Chinese culture, and tries to enlighten and accelerate the perfection of their morality and personality through the guidance of theory, which is expected to be the distillated and starting point of the article.