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Research On Establish City-Sites Of The Bank East Asia, Ltd. Xi'an Branch

Posted on:2007-07-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y H XuFull Text:PDF
GTID:2179360182994788Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In order to capture the opportunities arising from the liberalization of the banking sector and continued growth of Renminbi business, The Bank East Asia, Ltd.-Xi'an Branch will built the sites in the same city in order to strength the competence ability. This article is trying to provide some suggestions in different aspects, hoping to have some enlightenment for regulation departments on reconstructing resources and construction of the City- Sites.Adopting the feasibility analysis and virtual management theory, using the method of Cases Analysis and System Analysis etc., the article is divided into seven chapters: the instruction of setting the City -Sites, designing of the City-Sites, inter-structure of the City-Sites, the strategy of launching the City-Sites identity and the future development-virtual sites. First it describes the background, meanings, aim and the frame of the article. Second it describes the main theory, for example: corporation identity, feasibility analyses, and virtual sites management ext, of the article. The third, the article does research on the the feasibility and necessity for setting city-site of BEA Xi'an branch. The fourth is about the designing of the city-sites. It describes the main concept and category of band city-sites,, the designing of the city-sites. The fifth is about the...
Keywords/Search Tags:Bank of East Asia, Designing of City-Sites, City-Sites identity, virtual sites
PDF Full Text Request
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