The Research On Value Chain Of Xi'an Rolling Stock Works Machine And Tool Company

Machine and Tool Company was established in 2002, it was the incorporation of Repair Workshop and Tool Workshop, specializing in The machine repairing, tool and mould manufacturing. When established, Machine and Tool Company was in debt, so repaying the debt and self-help were its first goal. Though some results are achieved, the company management is difficult. This article is adopting Professor Michael Bolter' s value chain theory, comparing and analyzing its different strategy and value chain during the Process of innovation, designing the value chain that has the competition ability.This text summarizes the data of the company, analyzing the company through applying value chain theories, discovering company shortage first. Then, Company' s original value chain is redesigned and optimized. Finally, the new value chain that is "begin from the customer, finally customer" is gotten.This text offers ways that use the tool of value chain and increase competitive advantage for medium-sized or small companies.