Study On The Manufacturer’s Leasing Modes In The Industry Of Machine Tool

China’s machine tool industry went through a period of the golden age with a rapid growth companied with the development of the socialist market economy. The scale of China’s machine tool has been ranked first in the world since 2009. But with China’s accession to WTO, foreign equipment manufacturers caused a huge impact on domestic enterprises by method of advanced technologies. In the industry of domestic machine tool, the market share of foreign machine tool equipment in China has accounted for much more 50%, which posed great challenges to the domestic machine tool manufacturing. Facing with fierce competition in the remaining share, promoting machine equipment sales to increase market share is increasingly becoming a key tool of business survival. But it has been long time that entrepreneurs were trying to increase their market share focused on the research of products and technology, and lack of increasing market share by marketing side. Under the above situation, this paper introduces innovatively the mode of manufacture’s leasing into the machine tool industry, hoping to expand sales by the combination the above two aspects.Finance leasing originated to solve the plight of manufacturers’ selling which is called as manufacture’s leasing. In China, although the financial leasing industry’s developments is in full swing, but haven’t yet exerted its potential to utmost, especially in the field of equipment manufacturing which is mature at abroad.Manufacture’s leasing is one mode of finance leasing. There are mainly four modes, namely direct-leasing, profit sharing leasing, agency-leasing and repurchasing-leasing. Although these leasing modes have been widely used in other equipment manufacturing industry, they can’t apply to the machine tool industry after analysis and comparison of this paper. On the basis of the existing leasing modes, this paper puts forward a comprehensive credit-type leasing mode subject to the characteristics of the machine tool industry. This mode solves the conflicts between a single small-scale with previous procurement leasing modes and a single large transaction.SY Machine Tool Co., locates at the middle level of the machine tool industry. Although firm size lacks of competiveness compared with some large companies, SY Machine Co., Ltd.went through innovation in product sales model, especially by conjunction with manufacturer’s leasing mode, and gradually expanded their sales, which means less pressure in sale compared with other smaller manufacturers.By analyzing the firm’s comprehensive credit application of manufacture’s leasing mode, this paper proves that comprehensive credit leasing mode can be applied to the machine tool industry.This paper backgrounds machine tool manufacturing industry, by the studying the manufacture’s leasing modes and the characteristics of the machine tool industry, and then combines the manufacture’s leasing mode and the machine tool industry, and studies SY Machine Tool Co. existing leasing programs. This paper explores feasibility of manufacturer’s leasing mode in the industry of machine tool, and eventually raises a comprehensive credit leasing mode for the machine tool industry...