Research On Real Estate Advertising And Marketing Strategy Under The New Economic Situation—A Case Study Of SM Company

China's economy is steadily into a new orbit. New normal economy has to constantly adjust the structure of policies to stimulate the development of gradually into the digestion and stable period. The new normal economy of China is a new creation, and the basis of economic development yesterday on a new journey.Under the new economic situation, the real estate economy continues to develop and led to a large extent on the development of the national economy. With the development of the real estate industry, real estate advertising industry has also become one of the many advertising agencies company's main business. Real estate project, whether it is different values, different grades or different areas are required for the full expression of the content of the project through advertising intuitive form. While the market effect of good real estate ads is inestimable, consumers can cause psychological resonance of the project will increase the publicity of attention, increase understanding and desire to buy. Advertising agency company in real estate advertising business marketing has been put forward higher requirements.This paper selects advertising agency SM companies as an example, to explore the development situation in the real estate advertising business in-depth. Summarize its development problems and propose appropriate for the problem solution. Combined with the new economic situation and the analysis of SM status of the industry and market environment, we can find its real estate advertising business marketing breakthrough. Meanwhile, when analysis the real estate company in the development of SM advertising business marketing strategy, try to discuss the possibility of transforming intangible and tangible sense of management, analyze the target market segment management role.The results of this study has a certain universality, it is conducive to companies, including the SM Agent Advertisement enterprises to further gain market recognition, increased customer base and take advantage of the value of media resources, continuously widening the market.