The Marketing Strategy Research Of Qingdao SF Co,Ltd. Exporting Textile Product To America

The amount of export of the Chinese clothing textile product resides in the first of world, and the amount of import of the American clothing textile product resides in the first of world.The United States is also one of the main markets that the Chinese textile product is exported to.Open further and outward along with the American textile product clothing market,the American textile product clothing market competition is gradually vigorous, and our country and the American textile product clothing trades rub also are at increasing continuously.The SF company of Qingdao is the work company that gathers the trade and productions to process the type as a whole, the clothing species is mainly recreational clothing of popularize type, and its customers are all over local market and oversea markets.The SF company of Qingdao experienced the development of more than ten years, all having already had certain customer's community and consumed the community in the domestic and overseaseses currently, the customer's order quantity also increases year by year.But after entering American clothing market,the SF company of Qingdao is coming to know more and more deeply that the clothing of the small scale process have already no longer insured the competitive advantage in American clothing market.First of all, the SF company product structure one of Qingdao, the product category less, neglects the importance of the clothing brand.The promotion brand expansion activity of SF company now of Qingdao also does not have the competition ability.So, to create our clothing brand, must can't depend on the low file product to process the production only because the ground system is proper,...