| This article studied the tourist-host interactive behavior concept, the general pattern, the influence factor, the weight and the effect first, finally used in 2004 the foreign tourists to come the Chinese material to give the empirical diagnosis;The analysis induced the different cultural community to china the tourist-host interactive major effect factor and the weight, advocated the interactive pattern of various cultural community's tourist to china on the interactive behavior, appraised the interactive effect.Many kinds of factors affect the tourist-host interaction. From tourist angle, it includes tourist's traveling motive, the traveling experience and the traveling way;From the hosts angle, it includes the traveling destination namely benefit size, the tourism development in traveling destination;From the source of tourists angle, it includes the cultural value idea of tourists in the source of tourists (or potential tourists), individual social demography characteristic;These various factors synthesize and form the tourist-host interactive positive and negative effect (to be on good terms or is mutual hatred). At the same time, the tourist-host interactive pattern is extremely important;Different traveling demand forms the different interactive place, the interactive way, the interactive degree and so on, thus the interactive effect is also various.Cultural difference in the different nationalities causes an important attribute to which the traveling behavior occurs. The tourist-host interactive process in different culture mainly includes: in language exchange difference, in non- language exchange difference and service cultural difference. East and West culture communities have very big difference. Through correlation theory research shows: Cultural difference bigger, the culture psychic distance smaller, the interactive desire is more intense, the interactive result also more has the possibility to have the effect;At the same time, the cultural difference bigger between tourists and hosts, the tourist-host interactive difficult degree bigger, the barrier more, more does not favor the tourist-host interactive sensation interaction, is not easier to have the effect.This article in profits from the predecessor research results in the foundation, thorough the detailed traveling market investigation material, method, utilization mathematical statistic, induction , deductive inference and graph analysis, studied the tourist-host interactive behavior.The full text altogether divides into four parts in the structure:The first part reviewed the interactive behavior fundamental research in domestic and foreign discipline. Through the generalized analysis in tourist sociology, the traveling anthropology, the dissemination study, Trans-Culture exchange discipline and the human relations study, this article alternately studies the aspect in the tourist-host interaction, proposed the theory significance and the practice significance of this article studies, and proposed the research mentality and the research technique.The second part discussed the tourist-host interactive behavior concept, the general pattern, the influence factors and the weight, the effect appraisal;From the typology angle, advocated the interactive general pattern to the tourist-host interactive behavior;At the same time, subdivides the interactive influence factors to the tourist-host interactive behavior;Finally advocated the interactive effect rule to the tourist-host interactive behavior.The third part through 2004 to china different culture community foreign tourists the interactive behavior material to carry on the empirical diagnosis. Through the empirical diagnosis, this article has carried on four different cultural communities' tourist-host interaction influence factors and the weight, proposed four different cultural communities' interactive general pattern and the effect rule;The fourth part is the development suggestion. It analyzes the foreign tourist to China present situation material in the foundation, proposes a series of development suggestion and the countermeasure for the traveling growth question and the traveling market development.Discovered through the empirical diagnosis research that:(1) The different cultural community tourists are different in the tourist-host interactive influence factor and the weight;The North America culture group tourist-host interactive major effect factor is: Economy class factor, culture class factor, behavior class factor and environment classfactor;The European culture group tourist-host interactive major effect factor is: economy class factor, Culture class factor, behavior class factor and environment class factor;The Australian culture group tourist-host interactive major effect factor is: Economy class factor, environment class factor, culture class factor and behavior class factor;The East Asian culture group tourist-host interactive influence factor is: Economy class factor, behavior class factor, culture class factor and environment class factor.(2) The different cultural community tourists are different in the tourist-host interactive behavior pattern, it respectively is:North America culture group - open and bright extroversion - suitable interactive pattern;European culture group - gentleman extroversion - suitable interactive pattern;The Australian culture group - pays attention to the self- value realization - suitable interactive pattern;In the East Asian culture group - discrete collects - not the easy interactive pattern;(3) The different cultural community tourists cause different tourist-host interactive behavior: The overall presents to the effect;however, various cultural communities displayed respective interactive characteristic:North America culture group - benignity interactive: The North America culture group tourist advocates the interactive place anticipation place and the actual place psychic distance to the tourists smallest, the degree of satisfaction is highest, the interactive effect presents approaches;European culture group - benignity interactive: The European culture group tourist advocates alternately to the tourist-host Anticipation place and actual place psychic distance small, the overall degree of satisfaction very is also high, the interactive effect presents approaches;Australian culture group - malignancy interactive: The Australian culture group tourist advocates the interactive place anticipation place and the actual place psychic distance to the tourist biggest, the degree of satisfaction was lowest, affects the result of tourist-host interaction;tourist advocates the interactive place anticipation place and the actual place psychic distance to the tourist general, the degree of satisfaction general, the interactive effect also tends to ordinary. This article attempts in the following aspect to have the innovation:(1) The country natural sciences fund project "the different community enters a country the tourist to travel the behavior pattern research" in the foundation, selects tourist space traveling behavior a content - tourist-host interactive behavior, to the different cultural community tourist-host interactive behavior conduct the thorough research;(2) Take the massive statistical data as the strut, to come the Chinese tourists tourist-host interactive influence factor to carry on subdivided;(3) Proposes the different cultural community tourist-host interactive general pattern and the interactive effect rule;And proposes the practical and feasible market development strategy in view of the different interactive pattern and the interactive effect rule.The tourist—host interactive behavior is an extremely complex question, involves to the geography, the psychology, the traveling, the economy, the culture and so on the different discipline. The present article is according to the author participation as well as in the project group's traveling market investigation material foundation, under the correlation discipline theory instruction, uses the conclusion which the different analysis method, many questions also wait for the thorough research. Thanks a lot for your criticise and suggestion. |
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