A Study On The Comparison Between Chinese And American Timesharing Marketing

Timesharing was created in the 60's last century and then transferred into the U.S. Now timesharing is experiencing an prospective time. Our country adopted timesharing in 90's last century. Timesharing will bring our country great both in social and economy. Now Chinese timesharing companies use the marketing methods used by American companies but with little effect. This paper finds the differences in institution and culture between America and China .The conclusion is that the Chinese timesharing companies can learn the advanced marketing methods but must make some necessary adjust according to the Chinese institution and culture and the economy environment.The first chapter of the paper is the introduction which tells the background and purpose as well as the research status in this field. After that the definition of the timesharing product is given. In the following chapters the paper make comparison through four aspects which are developing phase, marketing environment, timesharing companies and customers and marketing methods . The four aspects are separately discussed in 2nd ,3rd and 4th chapter.The second chapter compares the developing phase of the timesharing between Chinese and American and find that the timesharing product is in the different Product Life Cycle.The third chapter compares the marketing environment of the two countries through legislation,culture,economy environment and find that there are both favorable and unfavorable factors in Chinese markeing environment.The fourth chapter compares the timesharing companies and customers and find that both of them are not matual.The fitth chapter compares the timesharing marketing methods between the two countries through the marketing compositon theory ,product ,place,price and promotion.Chinese timesharing companies must learn the advanced marketing experiences and also make some necessary adjusts.