On The Analysis And Proposal To The Actuality Of Timesharing In China

Being a result of tourism expansion and real estate development, timeshare in China is at the initiating stage of industry germination and product introduction. Timeshare has more than 40 years until now since 1960s,the overall have gained pair of digits increases within past 20 years, it developed quickestly in the leisure tourism. As early as in 1993,the World Tourism Organization and the United Nation published the article: the tourism stastics and the recommendation, pointed out that timesharing was the important and inalienable part in the world tourism.Along with China's tourism development, the vacation tourism has formed certain maket scale, timesharing in China has huge consumer demand. The research indicated: establish 1,000,000 members timesharing system will draw the domestic demand 50~7,000,000,000 Renminbi directly, will draw 200~30,000,000,000 Yuan domestic demands indirectly, will stimulate 300~500 square meter real estate storage quantities directly, and increase 20,000 person and 100,000 person of employment opportunities directly and indirectly. It is proved effective by practice of foreign countries, introducing and exploring positively the international timesharing pattern, it has precious significance in changing the lag condition in China ,promoting the product, activating the operational mechanism. Timesharing and property hotels becomes the new luminescent spot of travelling consumer. In the 1990s, the concept of timesharing was introduced in China, in September, 2000, Capital group, Beijing tourism group and CTS group of china jointly established Tianlun Vacation limited company, it becomes the first specialized company which enjoy the national right of timesharing management. Hereafter,many enterprises have interest in this new traveling pattern, a batch of companies got into timesharing vacation. But it goes on hard in China. From the introduction to the present ,the market excitedly lightly, the consumer transfer faith expectation to suspicion rejiection, its management falls into the difficult position. Machinery copying overseas idea and operation, neglecting the different consumer demand butween the internationa and domestid market, caused to have a quite a few problems in the localization process.This paper analyzes the existing problems,and suggests that the way to timesharing can be improved in China. This paper is composed of six parts.The first part put forwards the background and significance of the research, presents domestic and foreign research developments in field of timesharing, introduces contents of the article and research methods.The second part defines the concept of timesharing , introduce the background, the development experience until now, make the benefit analysis, point out the trend of timesharing.The third part is about the present situation of timesharing in China, outline the two stages of its development, summary the main category of timesharing companies, comparative the develppment of China and US.The fourth part analysis the advantageous and disadavantageous in promoting timesharing in China. Advantageous factor including expense idea, resident income, leisure time and etc. Disadavantageous factor including consumption price, sales way, legal environment and etc.The fifth part proposed that the way to timesharing can be improved in China, including market cultivation, product design, legal regime, brand management, point system.The sixth part is a conclusion, makes a summary according to the study on domestic timesharing.