Research On Marketing Strategies Of Qingdao Applied Photonic Technical Co.Ltd

Nowadays, the development of information is accelerating, and then thetraditional copper wire communications network bandwidth is difficult to meetpeople’s demands for audio, image, video, etc. While the commercial applications ofthe optical fiber communication technology matures increasingly, it becomes a boomto construct the optical fiber communication network in the globe, which is associatedwith many optical communication equipment manufacturers. Facing the sunriseindustry, Qingdao Applied Photonic Technical Co.Ltd chooses the opticalcommunication terminal light device as product to enter this field. After several years’development, the company’s business scale and saleroom keep growing continually.When the optical communications industry matures increasingly, as a AppliedPhotonic Technical company of the labor-intensive, the pressure of cost and marketshare is becoming more serious. So,the paper partitions the company and productsfirstly, which clarifies the production process flow and the characteristics of thecompany’s products, and then the paper describes and analyzes its market distribution,main sources, products, sales channels and customer relationship managementcombining with its development process, and suggests the industry competitionsituation by five analysis model. The situation analysis of its marketing shows thatthere are five dilemmas in the company’s marketing for the lack of unique technology,short industry chain, small scale, and brand influence is not strong.And next,discusses its advantages and disadvantages, opportunities and threats comprehensivelyby the SWOT analysis method, proposes the marketing strategy of take the path ofdifferentiation and low cost development. Finally, points out it is the key to make themarketing strategy success that open up the blue ocean market, pioneer product, lookfor the potential cost reduction, expand marketing channels and promote marketingmethods.