Research On Customized Marketing Strategy Of H Optical Company

With the continuous development of photoelectric technology and manufacturing technology in China,the popularization of photoelectric instruments is increasing,and the application range of optical elements is expanding.As the core component of photoelectric instrument,the optical element will affect the photoelectric instrument directly due to its performance.People pay more and more attention to it.At the same time,due to the rise of new electronic industries such as intelligent wearable devices,vehicle-mounted images and security monitoring,the market demand for photoelectric instruments is also increasing.The optical element industry has thus become a sunrise industry with great development potential.At the same time,the powerful optical companies abroad to enter the Chinese market,more and more Chinese entrepreneurs also targeting the optical element market.As a result,optical element industry market competition is increasingly fierce.In recent years,with the rapid development of social economy,the industry competition of optical elements is becoming increasingly fierce,and customers' demand for optical element products is developing to a higher stage.More and more customers begin to pursue personalized,hierarchical and highly technical products,and the general consumption of customers begins to change to different consumption.At this point,as a fledgling micro small business,What marketing strategies will H Optics Company adopt to help it gain a foothold in the current complex optical component market competition and develop in the long run?This paper takes H Optics Company as the research object.Firstly,the current situation of the company is introduced in detail.By comprehensively analyzing the advantages,disadvantages,opportunities and challenges encountered by H Optics Company,the actual situation of the company is analyzed.Secondly,this paper analyzes the industrial environment of H Optics Company and the competitive structure of optical elements industry,and concludes that the development of optical elements industry affects the development of the company.And its advantages and disadvantages are identified.In addition,the future development of the optical component industry is estimated,which lays a foundation for the marketing strategy formulation of H Optics Company in the future.Then,by analyzing the marketing status of H Optics Company,the specific problems in marketing has been found out.At the same time,through investigation and analysis,the characteristics of customer demand of H optical company are obtained,and it is found out that the current situation of H Optics Company is facing more and more fierce industry competition,combined with the summary of the current situation of the company itself.The adoption of customized marketing model is an inevitable development direction,and the future marketing challenges facing H Optics Company are expounded.Finally,according to the external environment analysis of H Optics Company and the sorting of its actual situation,the market of optical elements is subdivided by using STP theory.In accordance with the principle of avoiding the strong force and the principle of checking the shortage,the company chooses the target market suitable for H Optics Company to conduct the company's market positioning.On this basis,the company formulates detailed customized marketing strategies for H Optics Company,and elaborates the combination of customized marketing strategies: cooperative strategy,flexible manufacturing strategy,win-win strategy,quick response strategy,marketing channel strategy,market development strategy and value-added service strategy.And to ensure that H Optics Company's customized marketing strategy can be implemented smoothly and the problems faced by the company in marketing can be solved smoothly,three important safeguard measures for the company are provided: technical marketing personnel training,"craftsman spirit" development and network organizational structure construction.At the end of the paper,an effective evaluation was made on the results of H Optics Company's adoption of customized marketing strategy recently.The scientific and practical application of the company's customized marketing strategy has been proved.I hope that this paper not only formulates specific customized marketing strategies for H Optics Company and points out the future development direction,but also provides references for similar enterprises in the society in formulating marketing strategies.