Research On Consumption Alienation In The Scientific Development Perspective

Now, our country is going into a consumption society. Consume,as an important link in social reproduction chain,play a vital role in social and economic development. It is the motive power of social and economic development and improve overall development of man. So,we should encourage healthy and civilized consumption. But,consume isn't rational in nature.This thesis holds the view that if consumption phenomena or actions threaten sustainable development, they will challenge the overall development of man finally. And the above-mentioned phenomenon is identified as consumption alienation in the thesis.Consumption alienation ignores the conversion law between matter and energy, distort the relationship among product, consumption and need. In consequence, consumption alienation causes that consumption goes beyond its ultimate aim.Consumption alienation not only causes resources deficiency and destroys the environments,but also results in that human need can't be fully satisfied.Consequently human quality can't be raised,as well,man have no freedom in consumption ,in truth, man can't receive happiness.So consumption alienation has negtive effect on the development.we need a new consumption mode. This thesis thinks that we should create a healthy and civilized consumption mode that follows the principle of scientific, civilized,healthy,proper consumption.With this consumption mode,standard of consumption will rise properly,consumption pattern will be optimized gradually , resources can be saved dramatically .In order to establish this consumption mode,such measures should be adopted as strengthening consumption adjustment, optimizing consumption pattern,carrying out resource-saving consumption way,developing leisure-time consumption and launching consumption education.About research method,this thesis is in the light of marxist dialectical materialism and historical materialism,research on consumption alienation in the scientific development perspective.Its research route is the core of scientific development theory——social and economic sustainable development and overall development of man.The thesis makes a practical application of marxism,concentrate on the study of practical problems, use relevant research achievement and research method of western marxism,ecolog socialism,western sociology and so on for reference,make an in-depth analysis on consumption alienation,explore healthy and civilized consumption mode.