Philosophical Thinking On The Phenomenon Of Conspicuous Consumption In China

Showing-off is the behavior that has been existing since the differentiation of human society,in order to show their superiority and demonstrate their status.In highly developed commodity economy,the conspicuous behavior is often demonstrated by consumption,which call conspicuous consumption.After the reform and opening up,China's entry into the socialist market economy era,and with the high-speed development of economy,China entered the commodity-rich society,and conspicuous consumption in such conditions constantly flood which fulfilled the various fields of social life.The main phenomenons are growing luxury consumption,symbol consumption and amphibious consumption.The negative effects of these phenomena include hindering the all-round development of human beings,exacerbating social corruption and causing waste of resources.Firstly and formally,Conspicuous consumption is an economic behavior,which has its own production logic and consumption logic.Objectively,it can play a role in promoting the development of production and satisfying people's vanity,which is promoted by the power of capital.It is the profit-driven nature of capital that selects conspicuous consumption as the soil for capital appreciation.Conspicuous consumption,as a kind of social behavior,is the direct manifestation of the alienation of consumption.People are manipulated by consumption,and the false demand replaces the real demand,which continuously stimulates people's consumption desire.The main way to spread the stimulation is social media,and the overwhelming advertising marketing is misleading people.Baudrillard called the modern society as a consumption society,which foundation is the logic of symbols.Conspicuous consumption,like other forms of consumption,is constantly symbolized.Moreover,due to its abstract value,it develops like a fish in water in symbolic consumption.In order to avoid conspicuous consumption,first of all,we should return to the subjectivity of human beings,get rid of the control of conspicuous consumption,and establish the values centering on the all-round development of human beings.Second,we should realize the harmony between human and nature,guard against the ecological destruction of conspicuous consumption,and advocate the consumption concept ofsustainable development.Third,we should continue to develop the productive forces,expanding production while changing the mode of production.To deal with the negative effects of conspicuous consumption,it is imperative to adopt the above effective approach.