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The Analysis Of The Developing Strategies For Shandong Luyang Share Co. Ltd

Posted on:2007-08-22Degree:MasterType:Thesis
Country:ChinaCandidate:R W PanFull Text:PDF
GTID:2179360185957220Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Luyang Corporation, developing from a small rural factory into a modern enterprise after 20 years'efforts,has become the leader of ceramic fiber industry in our country with a international fame and great influence. It is also the main drafter unit of national standard of ceramic fiber and the Stress High-New Technology Enterprise in national grade. At present, it is setting out on the way to achieve its goal of"building long-live enterprise and striving for world-class brand".By analyzing the successful development of the company,we get some beneficial experience in how to explore development strategy,grasp proper opportunity timely, seek the accurate development direction and how to enlarge and strengthen the company.Part one:Developing processLuyang has experienced 3 stages。The first stage is the period when Luyang first gets started as a rural factory. It mainly adopted to the method that sales decide the production,and put forward the development mentality of"to develop relying on science and technology and to make profits based on market", thus achieving the aim o"fsurviving first as well as speeding up the accumulation". The second stage is the period when Luyang enjoys a boom in fast development。During this period,it mainly carried out two reforms:the reform of equipment and the reform of management system. The former is to improve the technological level of the equipment and enlarge the scale of production,ending up with a Large-scale management. Meanwhile,Luyang developed and produced the hi-tech products with great potential,and occupied the market at high pace, making itself a leader in the fierce competition in the ceramic fiber industry. The latter is to transform Luyang from a factory system to a company system. Luyang took the lead in...
Keywords/Search Tags:Developing
PDF Full Text Request
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